Whose patient is that?

Some websites use stock photos to convey the impression of healthy, attractive people who take good care of their teeth. All that shining dentition and those smiling, handsome faces don’t actually come from the ranks of your own patients, however. Unless the text on your website clearly identifies stock photos as such, you create a misleading impression. If your Web designer creates sites for many dental practices, watch out for the possibility that the same stock photos wind up front and center on other dentists’ websites, too, which diminishes the uniqueness of your online identity.