Many dentists look to designers who specialize in creating websites for dental practices, and who understand the special ins and outs of compliance with your profession’s ethics and standards. Some designers use the same template for numerous clients, with results that look stamped out in cookie-cutter fashion. A prospective patient who’s doing a thorough Web search may find a batch of similar-looking sites, and start thinking all dentists are the same. Look through designers’ portfolios for identical layouts that vary only in color scheme. Choose someone who will convey the unique, distinctive personality of your practice.